About MARSOC
Responsible marketers discover what
consumers want and respond with right
products at right price to give value to
buyers, and profit to the producer. Recent
developments in the marketing sphere
globally have created an ambience of mutual
relationship between the producers and the
consumers. Marketing practitioners are
emphasizing on customer values and are
pursuing disruptive and continuous
innovation for sustainable competitive
advantage. MARSOC intends to capture the
recent marketing practices in the domains of
corporate social responsibility, sustainable
marketing, green marketing, relationship
marketing and application of digital
practices and data analysis.
About The CONFERENCE
The power of market forces and that of marketing to shape virtually every aspect of a society’s interest, attitude, and culture should not be underestimated. If used wisely and rationally, marketing can create, foster and channelize the vast energies of the free market system for the good of consumers, corporations, and society as a whole. If used recklessly, it can cause significant harm to sustainable economic development. The sole objective is to continue with economic activity while safeguarding the interests of the society and the physical environment. In the current modern marketing context, the objective of this Online International Conference on Marketing & Society (MARSOC-2020) is to provide a platform for industry, marketing practitioners and academia to share their knowledge and experiences in a single platform. It intends to attract intellectuals and understand best practices in the domain of marketing and motivate researchers to address new issues in these areas.
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