Aparajita Sanyal is the faculty of marketing area. Presently she is pursuing her PhD from Aliah University. Her broad research interests lie in the area of Green Marketing. Her teaching interests are in the space of consumer behavior & services marketing. She did her MBA from Jadavpur University. She holds her B.Tech degree in Electronics & Telecommunication Engineering.
She carries an overall experience of 15 years, where she had worked with Sony India Pvt. Limited for 10 years & also in the academic institutes like-. Budge Budge Institute of Technology, Brainware University etc. She has presented at a number of international and national conferences on various current issues in the field of Marketing.
Marketing Management; Consumer Behaviour; Business Research Methodology; Principles of Management; Supply Chain Management; Marketing Research; Services marketing; Retail Management; Rural Marketing; Logistics & Sales Force Management; Organizational Behaviour
Conference Papers: 3 (International: 2; National: 01)
Research Interest: Green Marketing; Green Purchase Intention; Environmental Marketing; Sustainability Marketing
