Calcutta Business School

How to Know Which New Age Specialization Under Management Program is Right for You?

The study of management is always a fascinating one since it offers a wide range of scopes including both placements as well as entrepreneurship. This is mainly due to the wide variety of specializations people get to select from according to their aspirations and market demands.

Each and every year the requirements of businesses are diversifying and so are the specializations of management to meet the new age requirements. The specializations that were lucrative ten years ago may not be as relevant as various new age specializations have been introduced today.

When it comes to studying new age specializations in management, it’s essential to choose the right ones. Let’s have a deep look at which new age specialization under management program is right for you.

Top B schools in Kolkata like Calcutta Business School (CBS) offer many new age specialization management programs at reasonable prices.

Table of contents

  • 6 new age specializations under management program
  • Digital marketing
  • Data analysis
  • Management consulting
  • Market research
  • Investment and portfolio management
  • Agritech
  • Final words

6 new age specializations under management program

Digital marketing

The need for digital media has significantly grown especially during and after the covid 19 pandemic breakout. Businesses have found themselves forced to leverage the means of virtual and social communications to stay connected with their customers or clients. Career opportunities in digital marketing are rising at such a pace that they are considered among the top careers in the global marketing industry.

But to opt for a digital marketing career, you will need to be passionate about both digital media channels and the marketing industry. Besides, digital marketing is an umbrella term that involves various facets of the entire marketing game such as social media, search engine optimization, content creation, and paid advertising among others and you will have to choose a specific area of work according to your personality and expertise.

Data analysis

The field of data analysis has been rising day by day over recent years since businesses are constantly striving to monitor their operational performances. The jobs of data analysts are to simplify large sets of data and convert them into visual presentations such as charts and infographics so that business professionals can easily understand the trends and make decisions accordingly.

Deep knowledge of certain programming languages such as Python and SQL along with an understanding of machine learning and artificial intelligence are required to be a data analyst professional.

Management consulting

The aim of management consulting is to help businesses consolidate their position in the current scenario. Management consultants work with several research teams to identify new opportunities relevant to modern business demands.

Effective communication skill with a dominant personality is highly appreciated to become a management consultant. The more connections you will make, the better results you will get.

Market research

Market research is an indispensable part of the entire marketing and sales process. Since consumers’ psychology is constantly changing with the fast-paced technological advancements, monitoring, assessing, and predicting customers’ preferences and adjusting business moves accordingly are vital for business growth and sales. Market research analysts analyze current as well as future market demands so that organizations can appraise their existing as well as forthcoming business moves according to potential consumers’ psychology.

To consider market research as a career option, you will need to have impeccable research skills and also a great patience since research needs a lot of time and patience.

Investment and portfolio management

Investment and portfolio management is one of the most crucial and challenging roles in a business. This specialization encompasses several critical roles including cash management, financial planning, capital raising, and asset management in a business. An investment and portfolio manager also plays an important role in various short and long-term business approaches including mergers and acquisitions (M&A).

For considering this specialization as a career option, you will need to have tremendous analytical efficiency along with management and motivation skills. You will need to have abilities to properly handle investments and to reduce risks associated with the investments.

Agritech

While technology is getting involved in agricultural practices, management professionals can help agri producers manage their agricultural processes more efficiently. Agritech management specialists can help farmers or agriculturists to integrate their various processes such as harvesting, storing, logistics, and supply chain into digital facilities like ERP (enterprise resource planning) or mobile apps so that they can speed up their processes and grow faster.

Agritech offers many career options for management aspirants, but you will need to have an attraction to the environment, plants, and the biodiversity of ecological balance.

Final words

There is no doubt that the opportunities for management students are widening day by day with the changing demands of organizations across all industries. The future global market needs active management contributors and only those who know how to evolve with new age demands and thrive in a crisis.

Therefore, it is important for management aspirants to explore advanced new age specialization programs and choose the right one that can help them gain sound authority in the management field.

Calcutta Business School (CBS), a globally renowned PGDM college in Kolkata, offers several new age specialization management development programs (MDPs) that include leveraging data analytics, artificial intelligence, and machine learning.

Need more help choosing your management career? Contact Calcutta Business School support team.